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Respectful & Positive Social Media for Councils and Councillors

The learning content, live workshop, and toolkits will enable participants to explore different methods and strategies for dealing with negative attacks on social media and ways in which they can keep control of our social media output.

We will consider how we come across on social media as councils, as well as individually, what our personal ‘digital tone of voice’ sounds like, as well as considering our use of language and its role in positive two-way communication and explore the type of content we can post on social media, depending on our role.

For councillors, we will provide suggested social media do’s and don’ts: how to be effective on social media, whilst bearing in mind issues around the Code of Conduct, for clerks and officers will explore how the council can de-mystify the role of the council and showcase its people to help pre-emptively deal with negative engagement and attacks.